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Case study · Phase 2
Physiotherapy · AI operations

Empty slots filled, patients finish their plans

Phase 2 for the same 10-person physio clinic. The second brain knew how the clinic works. Now AI workflows keep the diary full, bring patients back and get letters out the same day.

14Delivered extra consults a week by month 6
61 hrsDelivered team hours back each month
$8,240Delivered value a month, on top of phase 1

01 At a glance

The short version

Phase 1 gave the clinic a second brain. Phase 2 puts it to work on the diary, the place where a physio clinic makes or loses money.

Where they started

A second brain, three months in

Questions to the owner down from 30 to 12 a week. GP letters drafted the same day. New physios busy in five weeks.

The new pain

Empty slots and unfinished plans

Late cancellations left gaps nobody filled. About one patient in four stopped coming before their plan was done.

What we built

Four AI workflows

Bookings and the waitlist, recalls, referrer letters, and the Monday numbers. Each one with a clear person who signs off.

Delivered outcome

14 extra consults a week

Plus 61 team hours back a month. Delivered around $8,240 a month by month 6, on top of the $4,190 from phase 1.

The shift

Phase 1: the AI answers questions. Phase 2: the AI does the work between the questions. It offers the empty slot, nudges the patient who stopped booking, and drafts the letter. A person still signs off.

02 The new pain

The know-how was sorted.
The diary wasn't.

Once the questions stopped, the next problem was easy to see. The clinic was busy, but the diary still leaked.

01

About 12 late cancellations a week

Reception rang around when they had a spare minute. Most weeks only three or four slots were filled again.

02

One patient in four dropped off

They felt a bit better, skipped a booking and never came back. Nobody had time to follow up, and the treatment plan stopped halfway.

03

Rebooking at the desk was hit and miss

On a busy afternoon, patients walked out without their next visit booked. Those were the ones most likely to drop off.

04

Reports to insurers and surgeons ran late

Workers comp progress reports and surgeon updates were typed at night. Late reports held up approvals for more sessions.

05

The owner flew blind on the numbers

How full was each diary? How many cancellations? What did funders owe? Answers took a Sunday in spreadsheets.

The real cost. An empty slot is lost for good. At about $63 profit a consult, a dozen lost visits a week adds up to over $30,000 a year.

03 What we built

The second brain,
now with hands

AI operations (AI that does routine work, not just answers). Four workflows read the clinic's rules from the second brain and work through the practice software, inbox and phone line. Patient details stay in the practice software, where they always were.

Diary + second brainbookings, rules, templates Four AI workflowsoffer, remind, draft, report Team approvesa tap, not an hour

Three things changed

It acts on a trigger

A cancellation, a missed rebooking, a finished consult. Each one starts a workflow without anyone remembering to.

It uses approved words

Reminders and offers go out from templates the practice manager signed off once. Anything new waits for a person.

It reports back

Every Monday the owner sees what the workflows did, and what they couldn't.

Human review stayed in

Clinicians sign every letter and report. Messages only go to patients who agreed to hear from the clinic by text or email, and every one has an easy way to opt out. The AI never gives clinical advice.

04 The four workflows

Four workflows,
one full diary

Each one has a clear trigger and a clear person who signs off. We added one a month and ran each with full approval for two weeks first.

WorkflowStarts whenWhat it doesWho approves
Bookings and waitlistA patient cancels or doesn't rebookOffers the slot to the waitlist by text, first to reply gets it. Nudges patients who left without a next visitTemplates approved once by the practice manager
RecallsNo booking for 14 days mid-planSends a friendly check-in with a link to book. A second one at 28 days, then it stopsSame. Replies about pain or symptoms go to the physio
Letters and reportsA consult note is savedDrafts the GP letter, surgeon update or workers comp report in the right format for that referrerThe treating clinician checks and signs every one
Monday numbersEvery Monday, 6amDiary use by physio, cancellations, rebooking rate, plans finished, money owed by fundersRead by the owner, nothing is sent
What stayed manual

Anything clinical or upset

A patient in pain, a complaint, a question about their treatment. These go straight to a person, the same day.

Why the waitlist works

Patients want the slot

Most clinics have people waiting for an earlier time. The workflow just asks them fast, before the slot is gone.

05 One patient, start to finish

A cancelled slot,
a finished plan

Here's one Tuesday cancellation moving through the workflows. Work that used to wait for a quiet moment now happens in minutes.

7:10

Late cancellation

A patient cancels their 9am online. The slot opens in the practice software.

7:12

Offered to the waitlist

Three waitlist patients who asked for mornings get a text. The first reply, at 7:20am, takes the slot.

9:45

Letter drafted

The new patient's physio saves the consult note. A GP letter is drafted in the clinic's format. The physio reads it, signs it and sends it before lunch.

9:50

Left without a booking

The desk was busy. That afternoon, the patient gets a text with two times that suit their plan. They book Friday.

Day 14

Recall, just in case

Another patient on the same plan hasn't booked in two weeks. A check-in goes out. They reply that their knee is sore, so it goes to their physio to call.

Mon

In the owner's numbers

Slot refilled, letter sent same day, patient rebooked. All counted on one page.

Before phase 2

The 9am would have sat empty. The letter would have gone out Thursday night. And the patient who left without booking had a good chance of never coming back.

06 The owner's Monday

The numbers, ready
before the first patient

Every Monday at 6am the owner gets one page. It replaces the Sunday afternoon in spreadsheets.

86%
Diary use last week

Up from 79%. Two physios under 75%, worth a look.

11 of 13
Cancelled slots refilled

Most within 20 minutes of the waitlist text.

$6,850
Owed by funders

Four workers comp invoices over 30 days, follow-ups ready to approve.

Who signs off on what

The AI can do on its ownA person approves first
Offer an open slot to the waitlist from an approved templateAny new wording sent to a patient
Send a recall check-in, twice at mostAny reply about pain, symptoms or treatment
Draft letters and reports from the consult noteSending them. The clinician signs every one
Build the Monday numbersFunder follow-ups and any refund

The rule we built everything on

The AI can move work inside the clinic. Anything clinical, anything new said to a patient, and anything about money waits for a person. Patients who opt out never hear from it again.

07 Delivered outcome

Delivered operational impact
at month 6

Each operational improvement is tracked directly from the Monday clinic report.

AreaBefore phase 2Delivered by month 6
Late cancellations refilled3 or 4 of about 12 a weekAbout 11 of 12 a week
Patients who drop off mid-planAbout 1 in 4About 1 in 7
Patients leaving without a next visitNobody followed upA text with times, the same day
Insurer and surgeon reportsTyped at night, days lateDrafted on save, signed the same day
The owner's numbersA Sunday in spreadsheetsOne page, Monday 6am

The 90-day rollout

Month 4 · The diary

Waitlist offers and rebooking nudges went live. Templates signed off. Two weeks with every message checked.

Month 5 · Recalls and letters

Recall check-ins started. Letters and reports drafted on save. The Monday numbers began.

Month 6 · Steady

All four ran on their own within the rules. The team checks a sample each week.

Verified operational impact

These numbers are drawn directly from practice software logs and weekly clinic reporting across the first six months of operation.

08 The numbers

Delivered value
worth $8,240 a month

Measured across two commercial drivers: team hours returned, and revenue retained from completed consults.

8 a week
Extra slots refilled

Cancellations the waitlist now fills, on top of the 3 or 4 the desk managed.

6 a week
Visits won back

Patients who would have dropped off, back on their plan.

14 hrs
Team time back a week

9 admin, 3 clinician and 2 owner hours by month 6.

Month by month

MeasureMonth 4Month 5Month 6
Extra consults a week51014
Team hours back a week61014
Value of time back a month$1,910$2,940$4,420
Profit from extra consults a month$1,360$2,730$3,820
Total a month$3,270$5,670$8,240
+$98,800

A year at the month 6 rate. With phase 1, that's about $12,430 a month, or $149,000 a year.

How these numbers were verified. A consult is $105, and $63 of it is profit after the physio's pay and costs. Extra consults: refilled slots reached 8 a week, plus 6 visits won back. Time: admin $50 an hour, clinician $90, owner $150. A month is 4.33 weeks. Month 6: (9 × $50 + 3 × $90 + 2 × $150) × 4.33 = $4,420, plus 14 × $63 × 4.33 = $3,820. Delivered run rate: $8,240 a month.