Case studies

A closer look at the systems we've built, the problems they solve and what changed for the people doing the work.

AI second brain

Electrical trades

Every job, every quote, one brain the crew can ask

The AI second brain we built for a 15-person electrical contractor. It knows every customer, site and price, and the crew can ask it anything from the van.

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Physiotherapy

New physios up to speed in five weeks, not eight

The AI second brain we built for a 10-person physio clinic. It holds the clinic's protocols, exercise programs and funder rules, so the team asks it before they ask the owner.

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Hospitality

Three venues, one way of doing every dish

The AI second brain we built for a three-venue restaurant group. It holds the recipes, allergens, suppliers and running sheets, so staff ask it before they ask the owner or the chef.

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Business coaching

Every client, every session, remembered

A solo business coach kept their whole method, every client's story and every session in their head. We built a second brain that holds it all, so prep takes minutes and the coaching gets the coach's full attention.

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Phase two operations

Physiotherapy

Empty slots filled, patients finish their plans

Phase 2 for the same 10-person physio clinic. The second brain knew how the clinic works. Now AI workflows keep the diary full, bring patients back and get letters out the same day.

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Electrical trades

From answering questions to running the work

Phase 2 for the same 15-person electrical contractor. The second brain already knew the business. Now it carries each job from first call to paid invoice, with a person signing off at every step that matters.

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Hospitality

Orders, rosters and replies, done before service

Phase 2 for the same three-venue restaurant group. The second brain knew how every dish is made. Now AI workflows draft the orders, the rosters and the replies, and the owner gets the numbers every Monday.

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Business coaching

Bookings, follow-ups and renewals, handled while you coach

Phase 2 for the same solo business coach. The second brain already knew every client. Now AI workflows handle the admin around the coaching, and the coach sees the business numbers every Monday.

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More case studies

Legal services

From digging through folders to just asking

How a commercial law firm asks a question in plain words and gets the right clauses back, each one named with the contract it came from. Built on a two-step AI search over the firm's own contract folder.

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Compliance advisory

From digging through folders to just asking

How a compliance advisory firm went from searching folders to asking a chat assistant that reads around every match, in three months.

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Property research

From hours of comps to a scored property report

How a boutique buyer's agency swapped hand-built comps, suburb checks and cash-flow sums for a scored research report from a team of AI specialists, with every figure verified by a person.

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Professional services

From digging through folders to asking the files

How an advisory firm of about 25 people turned years of PDFs and spreadsheets into a chat that answers staff questions, set up in about three weeks.

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Retail software

Under half called, to nearly all called

How a retail software company used an AI voice agent to phone its warm leads, send a tailored follow-up straight after, and pass the interested ones to its sales team.

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Online retail

An inbox that sorts itself, and asks a person when it should

How a mid-sized online retailer let AI draft routine replies, routed urgent emails directly to Slack, and won back 106 hours a month.

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Digital agency

Five times the pitches in fewer founder hours

How a boutique digital agency scaled to pitching 30 local businesses a month, each with its own tailored SEO audit, using a Claude Code set-up built by AIDEA.

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Digital marketing

From 3.5 hours a report to 30 minutes of checking

How a digital marketing agency moved its monthly ad reports from hand-built to AI-built, with a person checking every one, in about three months.

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IT services

From 10 minutes of digging to a 2-minute answer

How an IT services firm turns scattered policies, FAQs and how-to guides into one assistant that follows the links between them and names its sources. Set up in three weeks.

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Coaching and online courses

From no-shows to a chat that feels human

How an online coaching business used a WhatsApp chatbot to get more of its booked calls to turn up, in 90 days.

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Insurance

From a list nobody calls to 100 warm conversations

How an insurance agency used an AI voice agent to ring its old leads, ask two questions and hand the keen ones to a sales agent, in 90 days.

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Commercial cleaning

Nearly three times the leads, from the same visitors

How a commercial cleaning company replaced a quiet contact form with a chatbot that qualifies leads and hands the sales team warm calls, and the delivered results over the first 90 days.

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B2B software

From a shared inbox to a scored, routed lead in two minutes

How a B2B software company used an AI agent to score demo requests, route them instantly to the right rep, and return 25 hours a month to the sales team.

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B2B software

From one busy marketer to a full AI marketing team

How a B2B software company built an AI marketing team around its trial sign-ups: five specialists, 15 ready-made jobs and a clear order of work.

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E-commerce

From boosted posts to a tested ad plan

How a subscription razor brand replaced guesswork with a scored, ready-to-run ad strategy, built by a team of AI specialists in one working session.

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Trades

Over four times the leads, in fewer owner hours

How a 12-person electrical contractor swapped Friday-afternoon prospecting for an AI sales team in Claude Code, securing 12 client meetings in 90 days.

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Recruitment

Say it once, and the admin is done

How a six-recruiter agency turned a spoken note in Slack into a booked follow-up and an updated pipeline card, winning back 129 hours across 90 days.

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Customer support

Every customer message lands with the right person

How an online services business set up an AI agent to sort each customer inquiry, alert the right Slack channel and open a ticket, with a person still checking the work.

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Professional services

From a pile of files to the right team in a minute

How a mid-size services firm stopped sorting invoices, CVs and contracts by hand, using a folder watch, an AI reader and Slack, set up in three days.

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Hiring

From a pile of CVs to a ranked shortlist

How a growing digital agency swapped hours of reading CVs for a scored, sortable sheet, with a person still making every hiring call.

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Aesthetics clinic

From a gut feel to a ranked fix list

How a city med spa used an AI audit to catch a pricing mix-up and three missing basics on its website, then got a clear plan for what to fix first.

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Trades

From every quote on the owner's desk to a team that prices the job

An 8-person Melbourne plumbing firm handed standard quotes to the team. Delivered by month three: 20 owner hours a month back, quotes out in a day instead of three, and pricing calls down from 6 a week to 1.

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